It Cosmetics is a fairly new name to me. I had heard of their Bye Bye Under Eye a couple years ago but it seems lately It Cosmetics is everywhere. They are now carrying the brand at Ulta and often have specials for them on QVC. I saw that the brand was having a 25% off sale on their website and figured it was a time to try some things. While surfing through the products I found this gorgeous palette. What originally caught my eye was the fact that it is an entirely matte palette. There is also a good variety of colors in this palette. There are plenty of neutral shades as well as a few colored shades. I also like that their are cool tones and warm tones.
I am going to warn you already that the inside is a very metallic gold and is hard to photograph. You will see my reflection in the pictures. Sorry!!
From left to right: Midnight, Noir, and the Transforming Pearl.
These eyeshadows are awesome. They are smooth, pigmented, and so soft. They apply like a dream and a little goes a long way. I found it was easy to blend them out and they lasted a long time.
This is a before and after of Java with the Transforming Pearl over it. I personally don't like the Transforming shade and probably won't use it. I found that it dulled down the color. I will just use the eyeshadows on their own since they are gorgeous without the Pearl over it.
I think this is well worth the money and is so versatile. I see myself getting a lot of use out of it.