Lately I have been hearing a lot of talk about a beauty brand called I Love. I Love is a European company that makes amazing fruit and food inspired products such as lotions, body wash, and lip balms. They all smell amazing and have cute names like I Love Strawberry and Milkshake and I Love Blueberry and Smoothie. I have seen the brand popping up at my local drugstores recently and have been having a hard time avoiding the adorable packaging! As I was checking out at Riteaid I ran into this cute little lip balm trio and I just couldn't resist it.